Red Circle With White N Logo Logodix from Partially visible letters r and v in red. Web service created by ludicorp and later acquired by yahoo! Ultimately, Tesco denied these claims, and stated that despite the decision made, that their Clubcard scheme would still operate in the same money-saving way as before.Logos quiz level 6 answers an orange tennis player holding a racket on a blue background letters r and e inside a hexagon in blue burning flame in red . They claimed that this device is ' distinctive of its services and goods quite apart from the name Lidl.' Therefore, it was a case of trademark infringement. They claimed that Tesco intentionally used the 'wordless mark' in order to implicate Lidl's low prices. Well according to a judge, their case was not only valid, but also the winning side. I mean surely filing a lawsuit against Tesco for the use of their colours and shape was a tad extreme, right? So, did Tesco really breach Lidl's brand identity with their new 'Clubcard Prices' campaign? Tesco's Clubcard Prices Campaign in store The logo for Lidl, is just not recognisable without the red ring or even the slanted 'i' within the circle. But what I want to draw your attention to is the Ikea and Lidl logos - both use the same 2 colours, just in a different shape.Īnd yet with all of the logo quizzes that I found, no one presented the Lidl logo, with out the red ring and the 'i' - so this begs the question, is this logo recognisable with just the blue background and yellow circle?Īpparently, logo quiz masters would agree that unlike the IKEA logo, the shapes and colours just don't hold the same significance. Name these 10 brands, from these images: Logo Quiz - Answers at the bottom of the Article. The Lawsuit Lidl GB filed and won against Tesco. So now that we have stated the importance of logos, and the implications of both colour and shape, it's time to discuss the reason for this article: Even if someone is scrolling through their phone, and they see a bright pink square with green accents - they more often than not register our brand, even without stopping their scroll. ![]() ![]() ![]() Therefore, anyone that is familiar with our brand, follows us on our socials or sees an advert in public, would know when a post is from us. For example, every piece of marketing for Brite Recruitment Ltd features the white, green and pink colours, and often sports the logo (either boldly on display or subtly in the background). Some past visuals from Brite Recruitment - following the colour pallette.īrands stick to a set colour wheel, so that marketing is instantly associated to their brand, communicating everything at just a glance. ![]() However, how vague can these shapes and colours be?Įverywhere you go, brands use explosive colour and shapes to create visually appealing marketing, in a day and age where everyone is scrolling on their phones or busy with their everyday lives, it is more important than ever to catch a customer's attention and keep it. Logos are an incredibly significant part of a company's branding, which is why choosing a logo can be so important.Īccording to the International Forum of Visual Practitioners, the human brain processes images 60,000 times faster than text, and 90 per cent of the information transmitted to the brain is visual.Īs a result, logos are an integral part of marketing and brand personality, as our brains recognise and associate the company with a certain set of colours, shapes and images.
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